For a long time in the past, due to the lack of core technology and professional personnel, most of the market of Chinese industry was monopolized by foreign enterprises. But with the advent of Industry 4.0, China's manufacturing industry has begun to rise and become prominent on the international stage.
As an important part of the manufacturing process, the dispersion and grinding equipment also usher in the development of the "new spring". Nowadays, there are nearly 200 domestic sandmill enterprises, and the market share of foreign sandmill enterprises has been greatly squeezed, especially in the field of material stability requirements are not too harsh, foreign sandmill compared with domestic brands has no advantage at all.
Boyee Abrasive Mill, as one of the first private enterprises to enter the grinding and dispersing market in China, has adhered to independent innovation since its establishment to provide customers with high quality, high-tech grinding and dispersing equipment and services, and is also a strategic supplier for the world's top manufacturing enterprises.
On the occasion of its 17th anniversary, we have reinvigorated and upgraded the Boyee brand to create a benchmark brand in the industry with a new brand positioning and visual image, leading the grinding and dispersion industry to cope with international challenges.
Boyee Sander, the pioneer of all ceramic nano bead mill in China
In 2004, Boyee (Shenzhen) Industrial Technology Co., Ltd. was established and officially entered the field of grinding and dispersing technology. Three years later, it broke through the difficulties in the supply chain. In the early summer of 2007, it successfully developed the all-ceramic nano sand mill, which not only improved the quality and fineness of grinding and dispersing, but also extended the service life and maintenance cycle of the equipment. At this point, China has the first self-developed nano-level all-ceramic structure sanding machine, breaking the foreign technology monopoly.
Since then, the pace of independent innovation of Boyee sand mill has never stopped -- in 2009, it took the lead in entering the field of ceramic inkjet, again broke the monopoly of foreign companies, and established the world's leading grinding and dispersion technology research center. After six times of technical innovation, the accumulative number of national patents has exceeded 40, and many professional and technical talents have been transferred to the industry.
Based on this, we will upgrade brand positioning for "pioneers all ceramic sand mill in China", with industry leading technology strength and good reputation, to build China's grinding and dispersing industry benchmarking, adhere to the road of independent innovation, lead domestic sand mill to the world, has gradually grown into a global important participants and leading in the field of grinding dispersion.
With the vision of "becoming the core force in the global grinding and dispersing field", the company adheres to the spirit of craftsmanship, continues technological innovation, and develops new energy, new materials and other application fields to create a better life experience for human beings, and realizes the mission of "exploring particle technology and driving the progress of the world".
Take customer as the center, upgrade the brand slogan
Boyee sand Mill always adheres to the business philosophy of customer first, fully understands and meets customers' individual needs, and helps customers to produce higher quality products with better cost and better technology.
High-end grinding quality in order to adapt to the customer demand, to ensure the effect of grinding precision and purity, bo billion sander self-developed full ceramic technology, effectively prevent the metal ions pollution, ensure the purity of grinding material, and USES the exclusive patent turbine structure, can prevent the excessive material dispersion, particles will not cause damage, improve the grinding accuracy, reduce loss cost, Prolong the service life and maintenance cycle of the equipment.
Therefore, we upgrade the brand slogan "more stable equipment, more pure and fine discharge", with cutting-edge quality and innovative technology to provide global customers with more stable performance, better grinding and dispersion equipment.
Brand logo refresh debut
Compared with foreign enterprises, domestic brands in grinding and dispersing technology and products, has been followed by the original to the neck and neck, even leading. At this moment, China's sand mill industry needs an international flag.
Therefore, the brand rejuvenation of Boyee sand mill synchronously upgraded the brand image, visual design to release a new strategic positioning, establish the industry flag, leading China's sand mill industry to draw closer to the international.
To join the international stage, it is bound to conform to the trend of international visual image, that is, concise, international and modern. The new logo removed the original seal structure, and added the English name "Boyee", in order to connect with the international, to convey the atmosphere, professional, strength, modern, technological image temperament.
Brand new logo of Boyee nano bead mill
About our logo design | B can signify bo billion sand mill continuously surpass ourselves, with excellent technology leads the industry innovation, to create a better life for human experience, and drive the development and progress of the world.
Among them, the breakthrough structure design of the initial letter "B" forms the identification characteristics of the logo, which is also the visual expression of the brand concept of "inheritance of ingenuity, exploration of infinity" of Boyee nano bead mill
About the font | sans-serif sans-serif font style is concise and powerful, accord with the aesthetic trend of internationalization, modernization, set up the science and technology, professional, robust and reliable visual image.
The Chinese font is designed according to the English style. The structure is robust, full and detailed. The overall logo is simple, professional and has a sense of science and technology, which is consistent with the industry attributes of Boyee.
| technology about color blue in color, upgraded to a more science and technology feeling "blue", the collocation of mature grey, show bo billion sanding machine industry leader brand temperament.
New brand logo has been in the website, company headquarters, factories, products, and promotional material fall to the ground, such as to show the customers Boyee sander brand new appearance, will be "China pioneers all ceramic sand mill" orientation and "equipment more stable, more pure fine discharge" brand slogan into the enterprise management, bring in product and service details, grounding customers' mind.
To the future, Boyee nano bead mill will adhere to the "originality, innovation, good," the spirit of sustainable development, focus on scientific and technological innovation in the field of grinding scattered, explore the more application scenario of micro particle technology, for the global customers with personalized and intelligent whole plant engineering and equipment solutions, help enterprises to produce higher quality products, to drive a better future.
